Pure360 Ltd Email Marketing Resources

Rise of the smartphone: What it means for email marketing

2012-05-18T09:53:26+01:00

The needs for marketers to react and respond to the rise of the smartphone is greater than ever. With each purchase of a smartphone comes the expectation that all content the user wishes to source will be made readily accessible to them. If marketers do not live up to this expectation, they could find that their brand's reputation (and ultimately sales) may suffer.

innocent - welcoming email subscribers to the family

2012-05-17T09:09:37+01:00

Following our 7 year relationship with the smoothie giant, one of our favourite brands, innocent, have just confirmed they will be using Pure360's email marketing software as they ramp up their marketing activity across Europe. In this blog Senior Account Manager, Jade, explains why their welcome strategy is so effective.

The benefits of white label email marketing

2012-05-16T11:04:32+01:00

White label solutions might not be the first thing companies consider when thinking of email marketing services, but it's an option definitely worth considering. In its most basic form, white label email marketing will involve three different parties - let's call them Company A, Company B and Company C.

Measuring the success of your email marketing campaigns - using opens by device reporting

2012-05-14T09:54:38+01:00

In the second of a series of blogs all about how to measure your email marketing success Katie looks at how using opens by device reporting effectively can have a massive impact on your email campaigns.

5 must have testing techniques for your B2B email campaigns

2012-05-11T11:29:53+01:00

According to econsultancy only 32% of marketers frequently test their email marketing campaigns? In this guide Pure360's Head of Marketing, Abi Clowes, gives 5 must have techniques for ensuring B2B email campaigns are risk free!

Using automation emails - because good e-manners cost nothing

2012-05-10T09:35:45+01:00

In this blog Business Development Manager Amanda DeZilva explains how automated emails can be used by online retailers to ensure a good experience for shoppers post purchase - are you saying thank you to your customers?

How to target those working nine to five

2012-05-09T14:38:14+01:00

Research shows that 70 per cent of office-based staff complain about the amount of emails they receive each day, many of which are deemed 'irrelevant' or of 'no interest'. Many believe they risk drowning in their inbox. So when it comes to targeting office workers, how can you ensure your message is not only delivered but read too?

10 email marketing tips for the travel industry

2012-05-09T14:22:24+01:00

The travel industry is notoriously competitive, which is why it is even more important to make sure that any promotional messages hit all the right notes.

5 Ways to improve your email design

2012-05-09T11:17:12+01:00

The design of your email marketing message is like the layout of a shop window - there is no such thing as perfection, but there are certain ways to draw the attention of consumers...

Evening - an email marketers time to shine

2012-05-09T11:00:36+01:00

The timing of an email marketing message could be the pivotal factor that is holding your campaign back or propelling it forward - as a result, it is essential that firms spend time thinking about the issue.

Rapport building - should I be using dynamic reply?

2012-05-08T16:04:57+01:00

Ever thought of using your ESP's dynamic reply functionality to ensure that your emails are as personalised and targeted as possible? Well you should do! In this blog Pure360's dedicated client trainer, Paul Hemsley, explains why...

How to make SMS marketing work for you

2012-05-01T14:01:26+01:00

Many people rely on their mobile or smartphones to access information of all kinds; be it for purchases or just for research. That's why SMS marketing is such a viable, relevant technique. To make the most of SMS software and campaigns, companies and brands must keep a few key things in mind.

Do you really know what your subscribers want?

2012-05-01T10:53:53+01:00

In this blog Michael highlights recent findings that only 53% of social media marketers have asked people what they want. He considers why it's crucial that email marketers seek feedback from their recipients and uses a best practice example of B2B Marketing really listening to their email subscribers.

Moving with the changing retail industry

2012-04-25T12:29:18+01:00

Last week we attended the Sheerluxe b2b conference for online retailers. There were some fantastic presentations with lots of great takeaways for the marketers who attended. Conlumino provided some key stats that illustrate the state of the retail industry this year, in this blog Abi highlights the key ones.

The ongoing evolution of email marketing

2012-04-24T14:20:03+01:00

The face of marketing has changed dramatically in recent years. This is thanks in part to the creation of new technologies, intelligent mobile devices and social media. These have all had an impact upon email marketing and its place in the marketing world, for more reasons than one.

The benefits of integrating social media with email marketing

2012-04-24T12:08:50+01:00

Much has been made of the email marketing versus social media debate. However instead of pitting them against each other, companies and brands should focus on an integrated campaign. Whilst each work well apart, when used together, the benefits increase on many levels.

Measuring the success of your email marketing campaigns - open rates

2012-04-19T12:16:41+01:00

In the first of this four part blog series on measuring the success of your email marketing campaigns, Senior Business Development Manager, Katie Finch, talks open rates. Katie gives some useful stats on industry averages as well as unmissable tips about how you can improve yours!

The benefits of integrating social media with email marketing

2012-04-19T10:13:53+01:00

Top 20 Essential Email Marketing Tips

2012-04-16T14:45:56+01:00

When it comes to your email marketing campaigns there's often lots to think about. This year, to celebrate Internet World's 20th anniversary year, we've been busy putting together our Top 20 Essential Email Marketing tips to help with your campaigns.

Click here? An observation on email marketing technique

2012-04-16T11:13:13+01:00

Do you often end up using 'click here' as a call to action (CTA) in your email marketing campaigns? Where possible you need to get a little more creative with your CTAs in order to encourage that all important click through as Michael explains in his latest blog.

Re-send to non opens because it really works

2012-04-13T14:47:32+01:00

In this blog Hannah explains why resending to non opens can make all the difference to creating successful email marketing campaigns.

Introducing Pure360’s Top 20 essential email marketing tips

2012-04-04T15:56:05+01:00

This April we're exhibiting at Internet World and to celebrate it's 20th anniversary we've produced a Top 20 essential email marketing tips guide and filmed them on location around Brighton.

Making your email marketing current

2012-04-03T10:35:04+01:00

Want to ensure you're really capturing your recipients' attention with your email marketing campaigns? Then why not think about some content that's built around some current affairs or events, it could really have an impact. In this blog Abi gives us a run down of do's and don'ts when it comes to this type of campaign.

An update on the EU cookie law and email marketing

2012-03-26T14:29:17+01:00

Last year an updated EU wide privacy law came into effect to help give individuals more control over who has access to their data. The most controversial change was that websites now have to have explicit consent from a user to add cookies to their machine. The year long grace period for companies to become compliant expires on May 25th this year. So, how could this effect email marketers?

Hey it’s ok if... one for the people behind the marketing title

2012-03-23T16:39:05+01:00

Readers of Glamour magazine will be familiar with their monthly 'Hey it's ok if...' feature, that reassures us that we're normal. Here's a blog that will reassure you you're just a typical marketer...

Aldo go mobile with their email marketing

2012-03-19T09:52:33+01:00

Last month Aldo shoes announced their new mobile website via, as you might expect, an email optimised for smartphones. In this blog Hannah looks at the latest statistics regarding mobile usage and gives some bitesize tips for ensuring your emails are optimised correctly.

How to improve your marketing ROI using SMS guide

2012-03-13T14:24:05+01:00

There are 5.8 billion mobile phone subscribers worldwide and with a whopping 97% open rate for the messages they receive have you considered SMS marketing in order to reach them? Check out our 'How to improve your marketing ROI using SMS guide' to find out more.

3 tips for gaining value from your Facebook likes

2012-03-13T09:32:20+01:00

In the second in a series of blogs all about using email and social media effectively Tom gives some detailed stats on the rise and rise of Facebook and explains how you can integrate it with email marketing in order to receive the best possible ROI.

3 tips for successful SMS campaigns

2012-03-07T16:52:44+01:00

If you're not already, have you considered using SMS as part of your marketing mix? Marketers using SMS have seen an increase of 300% ROI over other forms of messaging communication. In this blog SMS expert, Harry Champion, gives his three top tips for creating successful SMS campaigns.

Tips for designing emails for smartphones

2012-03-07T09:42:25+01:00

With the rise and rise of recipients viewing their emails on smartphones it's becoming increasingly important to ensure your emails are optimised accordingly. In this blog Pure360 Account Manager, Nick Carr, gives some handy tips.

Email marketing inspiration - graze.com

2012-03-05T11:55:10+01:00

This month Pure360's International Marketing Exec, Celia, decided to dissect an email from one of our favourite suppliers - Graze. This company delivers tasty snack boxes to a number of the Pure360 team on a weekly basis, but how does their email marketing measure up?

Good news for email marketers

2012-02-22T10:38:37+01:00

Did you know 3.4 million emails are sent every second! With the rise of social media it is often argued that email marketing is dying out but, for stat lovers everywhere, Michael’s latest blog features some interesting tidbits about email and social media usage.

Optimise your sign-up forms with a light box

2012-02-16T10:25:59+01:00

Want to drive more sign ups to your emails on your website? Using a lightbox could be the perfect solution. In this blog resident deliverablity expert, Andy Thorpe, looks at how this nifty piece of technology could equal more subscribers for you.

Assessment and Auditing guide

2012-02-14T10:56:07+01:00

In order to ensure you are getting the best possible results from your email marketing campaigns, you need to ensure you are constantly assessing and auditing your processes and campaigns. In this guide Michael gives detailed tips on how marketers can achieve this.

Using email with social media - the basics

2012-02-13T09:31:38+01:00

In the first in a series of blogs all about using email and social media effectively Tom covers the need to know basics; using social media links within your emails and how to encourage social share.

Questions and answers about Pure360’s IP verification process

2012-02-08T12:11:06+01:00

Being safe in the knowledge that your email marketing account is all nice and secure feels good. At Pure360 we know this and we like to make sure you feel good and have no need to worry. In this blog, Sophie answers your most frequently asked questions about the new IP verification process.

Customers own your brand

2012-02-07T17:03:27+01:00

In order to build a successful brand, and in order to forge a good relationship with your customers, it's essential that they 'own' your brand. In this blog Henry explains why this is the case and why, whether good or bad, you can't afford to ignore your customers' opinions.

Email marketing for mobile optimisation guide

2012-02-03T22:34:44+01:00

Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important. Download Michael's guide for the most up to date information on email marketing to smartphones.

Pure360's best practice email marketing guide

2012-02-03T22:34:32+01:00

In Pure360’s latest guide Andy Thorpe explores best practice techniques for email delivery, data and list building, content and optimisation...

The Pure360 report on integrating CRM & email marketing efforts

2012-02-03T21:36:36+01:00

In association with MyCustomer.com, Pure360 recently undertook a research project to explore how successfully companies are integrating their CRM and email marketing software. This report, on our findings, gives some serious food for thought...

The Pure360 Guide to improving your deliverability

2012-02-03T21:24:19+01:00

When it comes to email marketing campaigns, your deliverability is decided by your recipients' reactions to your emails, you are in control. In this guide email marketing guru Andy Thorpe takes you through reputation, getting junked, and how to avoid it.

The Pure360 Guide to online retail email marketing strategy

2012-02-03T21:24:07+01:00

In this guide email marketing expert and trainer Maria Khoury takes you through three of the most successful strategies that you can implement, without trouble, to improve your online retail email marketing activities.

The Pure360 Guide to the Anatomy of an email

2012-02-03T20:45:17+01:00

There's a lot to consider when building an email - subject lines, header and footer, as well as the all important test test test! In Andy Thorpe's handy guide he takes you through every part of the email step by step.

3 key top email marketing strategies for the leisure industry

2012-02-03T20:44:17+01:00

Yet another great Guide from Prof. Bairstow where you can learn 3 top strategies for Leisure industry email marketing campaigns. Download it today...

3 Top email marketing strategies for Travel and Tourism campaigns

2012-02-03T20:44:05+01:00

Marketing mastermind Abi Clowes gives her top tips on how to get the best out of Travel and Tourism email marketing campaigns. Download it today...

Pre-headers - key to improving open rates

2012-02-03T20:36:13+01:00

Yet another great Guide from Prof. Bairstow where you can learn all about pre headers and their importance to your email marketing campaigns. Download it today...

Pure360's 5 steps to an ideal email campaign

2012-02-03T20:35:47+01:00

In Pure360's latest guide marketing mastermind Abi Clowes gives us her 5 umissable steps to an ideal email marketing campaign. This extensive guide includes a variety of hints and tips to help you achieve successful email marketing campaigns.

Pure360's 5 steps to an ideal email campaign

2012-02-03T20:13:07+01:00

Download 10 Things guide

2012-02-03T20:02:55+01:00

We’ve created this guide to help improve your email marketing today not tomorrow, with useful tips and suggested tools, so take a read and get started!

Email marketing year planner

2012-02-03T20:01:26+01:00

When it comes to planning your marketing year there's plenty of activity to think about. Check out our latest guide which provides a variety of ideas about the activity you should be considering whilst planning your email marketing year ahead.

The Pure360 Email Marketing Checklist

2012-02-03T16:24:24+01:00

In this unmissable guide email marketing whizz, Michael Bairstow, has provided a definitive emailing checklist. We think that if you tick most of the boxes your campaigns will reap a reward.

Email marketing subject lines - How to crack the code

2012-02-03T16:04:21+01:00

In yet another great Guide from Prof. Bairstow you can learn the best way to crack the code of email marketing subject lines. Download it today...

How to get Gmail to colour your links

2012-02-03T15:35:23+01:00

Recently it has come to our attention that Gmail won't let you colour links and that they default to blue. After a bit of testing, in this blog designer Rob explains how the email coder can solve this pesky problem...

The importance of marketing in recession years

2012-02-01T09:20:05+01:00

Britain and the rest of Europe may well be heading towards another recession, spelling doom and gloom for all, particularly marketers as these budgets are often the first to be cut. In this blog Michael explains why and how businesses can capitalise on an economic downturn.

Email marketing year planner

2012-01-25T14:57:10+01:00

Is social media marketing right for you?

2012-01-25T10:30:47+01:00

There is no doubt that since its arrival social media has generated a massive buzz. Although there are some measurement tools on the market, how do you measure the value of a like? In this blog Michael urges marketers to ask themselves if social media marketing is the right channel for them.

How Pure360's latest integrations can improve your campaign results

2012-01-19T10:45:44+01:00

Meet Adam, he's our new Product Manager and we are very excited to have him on board. In this blog he talks about his previous experiences, joining Pure360 and the company's recent and upcoming product developments.

Acting on insight – using big data to deliver big results

2012-01-16T10:13:05+01:00

With so much data available to the marketer it's often difficult to know where to start when it comes to sending campaigns. In this blog Malcolm Clifford, Consultant at 20:20 Dialogue, gives tips on how to turn a mass of information into powerful, actionable, value-creating email campaigns.

Leveraging the marketing power of triggered emails

2012-01-11T15:09:53+01:00

In this blog Michael looks at different types of triggered emails and how they can be used as a means of enhancing your brand, making your subscribers feel special and how they can benefit you if a recipient unsubscribes from you.

Perfect personalisation from Pizza Express

2012-01-05T16:45:01+01:00

In this blog Hannah dissects a birthday email received from Pizza Express and explains what marketers can take from it to use in their own campaigns.

2012 is all about messaging consumption trends for marketers

2012-01-04T10:25:17+01:00

In this must read blog Pure360's Head of Marketing, Abi Clowes, gives her email marketing predictions for 2012. As you will see, it's all about message consumption - people!

What are the possible effects of the EU data protection directive revision?

2011-12-22T14:11:29+01:00

EU privacy regulations are steadily filling in the holes in our electronic communication laws and in the next few months the European Commission is scheduled to announce revisions to the EU Data Protection Directive. In this blog Andy looks at what the new laws might mean for email marketers.

Email design guidelines for the email designer

2011-12-21T14:29:10+01:00

In this guide Pure360's inhouse graphic and digital designer, James Brooker, gives a variety of hints and tips on how to create the perfect email. From conception to delivery, this guide is the essential desktop companion for the email designer.

An end of year perspective

2011-12-19T10:55:11+01:00

In this traditional end of year blog Michael gives us his key takeaways for 2011 and explains what factors he believes will effect email marketers in 2012.

Using welcome emails to create your email community

2011-12-14T10:25:53+01:00

A couple of weeks ago Michael signed up to Laithwaites Wines and received an excellent welcome email within minutes, he immediately felt part of a community. In this blog he explains why it was so good and what email marketers can learn from it.

To attribution and beyond

2011-12-08T10:16:40+01:00

Back in September Pure360 organised and held the first ever Brighton Digital Marketing Festival. With four keynote presentations, from the likes of the BBC's Head of Business and Marketing Systems, and an afternoon full of interactive sessions this was an unmissable event for marketers.

SMS messages - Part 2: extending SMS use creatively

2011-12-07T10:06:18+01:00

This blog is the second in Michael's two part series about how you can use SMS marketing to help your marketing efforts. In this piece Michael explores how you can get creative with SMS in order to engage with and convert your audience.

Why is image to text ratio so important?

2011-12-05T09:17:22+01:00

In this blog Andy talks all things spam; spammers, spammy words, Spam Assassin and explains why getting the correct image to text ratio is key if you don't want to end up being labelled as spam.

The myth of the totally disengaged email recipient

2011-11-28T16:08:10+01:00

Just because people aren't reading your emails doesn't mean they don't want them; so make sure you do your research before striking recipients off your all mailing important list, Michael explains more in this blog.

The Pure360 guide to email testing

2011-11-22T13:35:44+01:00

In this guide Michael covers a number of points relating to the importance of testing your emails. He also provides a useful testing timetable programme which you can refer back to time and time again to ensure you're getting your emails right before send.

Using the browser view link to get your email opened

2011-11-21T15:48:34+01:00

To ensure you give yourself the best possible chance of getting your email opened you need to optimise every single tool at your disposal. In this blog Pure360's deliveriability expert, Andy, gives tips on using the browser link view to encourage engagement.

The real back to basics

2011-11-16T14:31:44+01:00

What do recipients want to see when they open an email from you? With a focus on getting back to basics, Michael has been trawling the internet to see what email marketing bloggers have to say.

The Pure360 Guide to getting ready for Christmas campaigns

2011-11-15T16:46:01+01:00

In this comprehensive guide email marketing expert, Maria Khoury, has provided some unmissable hints and tips about how to execute the perfect email marketing campaign this Christmas and gain the best possible results.

Engaging mobile conversations - convert clickers into consumers

2011-11-14T15:25:21+01:00

Is your user experience a good one?

2011-11-09T09:56:38+01:00

Why do big brands make users work so hard to sign up to their email communications? Jade, one of our Senior Account Managers, ponders this and gives some top tips for a good user experience on your website.

What email marketing can learn from Bauhaus design principles

2011-11-07T17:28:41+01:00

In this blog Michael draws parallels between email marketing and Bauhaus design principles and explains what email marketers can learn from these principles.

BDMF keynote takeaways - BBC's Mark Kelleher & Social CRM

2011-11-03T10:50:30+01:00

The changed direction of email marketing

2011-10-28T10:49:03+01:00

In this blog Michael takes a look at how email marketing has changed over recent years. Sending vast amounts and hoping for conversions will no longer suffice so what can marketers learn from brands such as Tesco and Apple? Michael explains here.

SMS messages - Part 1: alerts and informal messages

2011-10-18T12:29:20+01:00

In the first of Michael's latest blog series, this time on the merits of SMS, he considers how this simple communication channel can be used effectively to engage with your customers.

Email: the key to cross channel retail marketing

2011-10-14T17:44:25+01:00

In this blog Michael explains why email is the key to cross channel retail marketing. Touching on triggered emails based on social media activity as well tips for better engagement and how successful cross channel marketing activity can help build your brand.

Never underestimate the power of a welcome programme

2011-10-12T14:54:43+01:00

In this blog James gives useful tips on how you can make a welcome programme work for you and explains, why, if you haven’t implemented one then you are seriously missing a trick.

Hotmail declares war on... Graymail?

2011-10-05T17:46:33+01:00

On Monday Hotmail declared war on Graymail. Yes, you heard us right, Graymail. In this blog deliverability expert, Andy Thorpe, explains the impact of Graymail for email marketers.

How to stand out from the herd

2011-10-03T09:52:19+01:00

In this blog Michael gives a variety of tips centering around how, as an email marketer, you can use influence and persuasion in order to get recipients engaged with your email campaigns.

Now is the time to sort out your call to actions

2011-09-26T17:05:02+01:00

Grabbing a recipients' attention in a crowded inbox is no easy task. In this blog Michael gives some tips on call to actions and how they can help.

What domains do people use for their personal email address?

2011-09-26T10:41:33+01:00

What domain do you use for your personal email address? Gmail? Hotmail? Yahoo or maybe even AOL. You might be surprised to learn that 15% of respondents still use Yahoo as their chosen provider. Check out our latest report, based on a LinkedIn poll, to find out more.

Improving results together - reflecting our identity in Customer Services

2011-09-19T10:30:12+01:00

Last month we asked Pure360 customers to complete our customer survey. The NPS survey gives them the chance to feedback directly on our support and product and is really important for Pure360 as we plan future product releases and improve our service offering.

New reporting by device feature optimises email marketing for mobiles

2011-09-14T10:47:28+01:00

One thing that stood out from the #BDMF last week was the need to optimise email marketing campaigns for handheld devices. With the latest Pure360 functionality you can view which device your campaign was viewed on, as Abi explains...

How to get your email design right

2011-09-13T11:49:50+01:00

When it comes to designing your email there’s lots to think about; image to text ratio, fonts and font size. In this blog Andy explains why it’s really important that you consider all of these variables when building an email.

The importance of the list

2011-09-09T15:56:04+01:00

By using email marketing you can attract new subscribers to your lists through careful segmentation and targeting. In this blog Michael gives tips on building a lists, list use during broadcast and what to do post broadcast.

Are you embracing the smartphone revolution?

2011-08-31T09:55:38+01:00

Today Pure360 launch a brand new feature; reporting by device. The report enables PureResponse users to view exactly what device recipients are viewing their emails on. In an era where more and more of us are viewing emails on smartphones this is really important. In this blog Michael gives tips for optimising emails for smartphones.

Bringing the Brighton Digital Marketing Festival to life

2011-08-30T09:53:42+01:00

With the inaugural Brighton Digital Marketing Festival just round the corner, founder Abi Clowes tells us how the event came about and how the team are bringing it to life.

Single call to action emails

2011-08-22T10:41:47+01:00

In this blog Andy looks at single call to action emails and how the three levels of conversion that should feature within them can translate into ‘the triangle of conversion.’

What is a spam trap? Part 2 - Scraping traps

2011-08-18T12:27:52+01:00

Ever wondered how ISPs work in order to filter messages as spam? Well, they work in two ways; by monitoring old addresses and scraping traps. In the second blog of Andy's blogs on spam traps he gives us the need to know on the latter of the two.

Two heads are better than one - email marketing and social media

2011-08-16T11:22:36+01:00

Email marketing and social media should form integral tools of any marketing mix. But in order to make them both as effective as possible they need to used together, as James explains in his latest blog.

The poetry of subject line

2011-08-11T11:32:40+01:00

Subject lines are really important, if it doesn't appeal enough you simply won't get the open, never mind click throughs and conversions. In this blog Michael explains his new theory on the all important subject line and how you can make it work as well as possible for you.

What is a spam trap? Part 1 - old addresses

2011-08-08T15:42:18+01:00

Ever wondered how ISPs work in order to filter messages as spam? In this two part blog Andy Thorpe gives us the need to know info on spam traps and how old email addresses could spell trouble if they are on your list.

Brighton Digital Marketing Festival countdown to September 8th starts

2011-08-04T14:41:45+01:00

The countdown has started for the most eagerly anticipated digital marketing event in the month-long Brighton Digital Festival in September.

Five tips for growing your lists organically

2011-08-04T09:22:19+01:00

Buying in data can be a risky business but growing data organically can be a difficult task. In this blog Hannah gives five tips on how to grow your list using email marketing.

Testing...testing

2011-07-29T15:11:01+01:00

In this blog Professor Bairstow provides a definitive checklist of pre-broadcast testing to enable you to gain the best possible results from your email marketing campaigns.

Bringing home the bacn

2011-07-25T16:39:02+01:00

In this blog Michael gives us the meaning behind the term bacn and explains why email marketers can’t afford to ignore these recipients.

8 simple email marketing strategies for the sports industry

2011-07-21T10:25:01+01:00

Our latest guide, '8 simple email marketing strategies for the sports industry' has been written specifically for email marketers in the industry. Featuring some great best practice email examples from Tottenham Hotspur, LA Fitness and Surrey County Cricket Club, this is an unmissable guide for any marketer within the sports sector.

Best practice: optimisation

2011-07-19T14:05:10+01:00

In the final blog in Andy Thorpe’s four part series of blogs on best practice, Andy looks at tips for optimisation and really getting the most from your email marketing efforts.

'How to improve your deliverability' infographic

2011-07-18T17:09:49+01:00

Following on from our previous infographics on timings and delivery, here's our latest infographic on 'How to improve your deliverability' for you to cut out and keep or use in your presentations and documentation...

Enjoy!

Google + = significant competition for Facebook and Twitter?

2011-07-11T14:18:30+01:00

Google’s step up to rival the ever growing Facebook has gained speed over the past couple of months with the release of Google +1; the button and more recently the launch of Google +; the social network.

Sheerluxe and 6 tips for retail email marketing

2011-07-08T09:52:51+01:00

This month Pure360 attended the Sheerluxe B2B conference for retailers. In this blog Hannah Ward has provided the key takeaways from the Keynote speaker as well Pure360's very own Lucy Wilsdon...

Best practice: content

2011-07-05T11:33:18+01:00

In the penultimate blog in Andy Thorpe’s four part series of blogs on email marketing best practice, Andy looks at content, including advice on rendering, preheaders and the all important copy itself.

Takeaways from Pure360's inaugural customer event

2011-06-30T14:25:36+01:00

This month saw the very first Pure360 Interactive Session event. The event gave customers the chance to share their email marketing experience and ideas about list growth, retargeting, personalistion and lots more! In this blog Marc gives us his key takeaways from the day.

Best practice: data and list building

2011-06-27T14:33:47+01:00

In the second in Andy Thorpe’s four part series of blogs on email marketing best practice, he looks at data, giving tips on list building and how to ensure you are abiding by best practice.

Takeaways from the Future of Digital Marketing 11

2011-06-22T09:17:10+01:00

Last week Abi attended the Econsultancy Future of Digital Marketing event. There were some interesting themes running through the event and Abi has detailed them in this blog.

Best practice: getting your emails delivered

2011-06-21T12:41:47+01:00

In the first in a four part series of best practice blogs Pure360’s Deliverability Manager, Andy Thorpe, gives us his top tips on deliverability and how to get in the inbox. This blog is taken from his soon to be released ‘Email marketing – best practice guide.’

DMA updates code of practice: ICO data & cookie laws

2011-06-16T10:29:07+01:00

More need to know information this week regarding email marketing and the law, as the DMA UK release the latest DMA code of practice. In this blog, Pure360’s Deliverability Manager, Andy Thorpe, gives us a run down.

Agencies: How to create stickiness with your clients

2011-06-09T09:49:40+01:00

This month, agency expert Dan Bowden, hosted a webinar specifically designed for agencies all about creating touch points in email marketing campaigns. After the webinar Danny answered some of your questions...

The importance of understanding your clients' touch points

2011-06-08T11:40:42+01:00

To help your clients realise their full potential with their email marketing campaigns it’s really important to understand their unique touch points. In this blog Pure360’s Agency Business Development Manager, Dan Bowden, gives some tips on how you can identify these to ensure that your client sees even better value in your service.

Mastered the email,what about the landing page?

2011-06-06T10:52:18+01:00

What happens if you’ve designed a fantastic email campaign, you get the open and click through rates you were after but not the conversions, you could be left scratching your head as to why. Maybe you got it wrong on the all important landing page, in this blog Abi looks at how you to get it right.

Emailing to smart phones; what do I need to know?

2011-06-01T10:14:10+01:00

According to a recent report 55% of tablet users admit to spending nine or more hours per week viewing media, tweeting and generally having fun in cyber space. So what can you do to optimise your emails for these customers? In this blog James explores the options.

Set up an editorial calendar for your email content

2011-05-23T15:38:12+01:00

Trying to find fresh and continuous content for your email newsletters and email marketing campaigns is definitely a challenge faced on a weekly basis by marketers. In this blog Abi explores the benefits of setting up an editorial calendar and how it could make your life that little bit easier.

How did we ever survive without data analytics?

2011-05-23T15:29:34+01:00

Following a meeting with the nice people at Apteco, Abi got all inspired about integrating Faststats. In this blog she asks the question: as a marketer can you afford not to be using it? Abi certainly doesn’t think so...

Why do I need a plain text email?

2011-05-19T12:19:48+01:00

In this blog Business Development Manager, James Dempster, looks at why it’s so important to to create a plain text email and an HTML email, and how, thanks to some nifty development those treacherous copy and paste days are over...

View Marc's email marketing tips - from Dubai!

2011-05-18T09:50:20+01:00

Last month two members of the Pure360 gang travelled all the way to Dubai as we continue to expand our email marketing services far and wide.

Marc loves a good email marketing tip and recorded four during his stay in the Middle East. In these films he gives tips on using your brand to to get that open as well as advice on email timing...

Pure360 launch CRM integration with MS Dynamics and Salesforce

2011-05-17T16:38:40+01:00

This month Pure360 are proud to launch their CRM integration with MS Dynamics 4.0 and Salesforce CRM. With the new integration marketers will be able to get their CRM talking to PureResponse in just 24 hours, taking away any heavy resource requirements or complexity.

We all scream for ice cream at Internet World

2011-05-12T14:53:36+01:00

This week the Pure360 gang headed to Internet World to chat to visitors about all things email marketing... and give out some free ice cream along the way! Here's how we found this year's bustling show.

What increased EU privacy laws mean for email marketing

2011-05-05T15:53:04+01:00

As a response to the increased EU privacy laws, there will be an amendment to our Privacy and Electronic Communications Regulations (PECR) in the UK, which will have an impact on email marketing. In this blog Andy Thorpe tells us what we need to know...

A checklist for successful marketing in France!

2011-04-27T14:38:51+01:00

When approaching a new market they are many things to take into consideration. In this blog our International Marketing Exec, Celia Candebat, takes a closer look at the French market resulting from the launch of our new French website.

Why SMS means clever triggered marketing and tracking isn't just for the online retailer

2011-04-18T10:02:25+01:00

In this blog Maria Khoury takes a look at how using SMS marketing software can lead to triggered campaigns to segmented databases, and clever marketing.

Pure360 launch email marketing software in France

2011-04-14T09:52:21+01:00

Pure360 is proud to announce the arrival of their email marketing & SMS software into the International market place with the launch of their French website www.pure360.com/france

Andy answers your deliverability questions

2011-04-06T11:38:15+01:00

This week Andy Thorpe’s webinar on email marketing deliverability proved very popular. After the presentation Andy answered lots of questions about reputation, ‘zombies’ and personalisation... and then he turned the questions into a handy blog.

Retail email marketing tips: Ben Sherman

2011-04-01T12:55:56+01:00

In this blog James Dempster takes a look at how Ben Sherman use email marketing to welcome new online subscribers to their fashion fold.

What to do if your ESP gets hacked

2011-04-01T10:21:32+01:00

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.

Pure360 welcome KEO films & Hope for Children

2011-03-28T12:39:17+01:00

This month KEO films and Hope for Children chose Pure360 as their email marketing service provider, James and Stef welcome them here.

Top 5 ways to improve your reputation

2011-03-22T14:13:21+01:00

When it comes to the deliverability of your email marketing campaigns the ISPs use your reputation to decide your inbox placement. In this blog Andy Thorpe looks at the Top 5 ways to improve your reputation, from click throughs to opens over time.

Pure360 attend RBTE - see Marc Munier's retail presentation

2011-03-21T11:43:14+01:00

Last week Pure360 attended Retail Business Technology Expo. Here’s how we got on and also a downloadable version of Marc’s ‘Using email marketing to generate more revenue from your online store’ presentation.

Social Media & Email Marketing #winning

2011-03-18T12:46:20+01:00

The combination of Social Media and Email Marketing has been used to great effect in recent weeks from a place you’d never expect... the #tigerblooded Charile Sheen. Resident online marketer, Christian Ryan, takes a look at how 'Team Sheen' have been combining the two channels very successfully.

6 points to consider when building your email newsletter

2011-03-10T12:21:58+01:00

When it comes to your company’s email marketing there’s lots to think about. In this blog Hannah provides 6 points to consider when building this all important campaign.

How flexible is your current marketing plan?

2011-03-09T15:21:09+01:00

Marketing mastermind, Abi Clowes, has been at the helm of Pure360's marketing strategy for around 2 years now and as part of a growing business, in an increasingly competitive space, the one thing that’s assured is change.

In this blog Abi takes a look at why it's important to constantly reassess a business' needs when planning marketing campaigns and overall strategy.

Why a branded sending domain is good

2011-03-03T14:35:05+01:00

When sending email marketing campaigns it’s really important that your emails don’t come from a person’s email address, otherwise all the auto-replies, including a good chunk of bounce reports, will flood your inbox. As Andy Thorpe explains, in order to send out your emails, you will need to set up a branded ‘from domain.’

The email newsletter - what content are you able to include?

2011-02-24T11:20:25+01:00

A company’s email newsletter can, and should be, a key part of any company’s monthly email marketing activity. In reality pulling together all the necessary information can seem like a daunting task, but it needn’t, as Hannah Ward explains.

Re-sends to non opens - what's in it for me?

2011-02-21T14:14:18+01:00

We all want more customers to look at the email marketing campaigns we send and re-sending to non opens offers an easy way of making this happen. If you want to get those open and click through rates up then check out Professor Bairstow’s latest blog to find out more.

Learning from life's curve balls - the sharp end of support

2011-02-18T11:33:13+01:00

As a Software as a Service (SAAS) provider, system up-time and reliability is your number one priority and here at Pure360 we have systems and processes in place to monitor and provide early notification to issues. We often get asked by prospects ‘what’s your system up time?’ and confidently can respond 99.9%, but 0.1% of the time you get a curve ball when you least need it.

Have you gone phishing without realising?

2011-02-17T11:59:04+01:00

In recent years email marketing, and the marketers behind the campaigns, have become more and more savvy when it comes to creative. As a result there has been a marked increase in phishing accusations.

In this blog email marketing expert, Andy Thorpe, explains why you may have been going phishing without even realising it and what you can do to ensure it doesn't happen.

Dear Lucy... Pure360’s email marketing clinic: serialisation

2011-02-16T15:44:03+01:00

Senior Business Development Manager at Pure360, Lucy Wilsdon, has plenty of ideas when it comes to kick starting and rejuvenating email marketing campaigns. This week, what to do if you have a problem with disengagement.

Are we all suckers for a good marketing campaign?

2011-02-15T17:31:39+01:00

Yesterday was Valentines Day and as marketers we should be pleased that so many people fall for the campaign but that's not necessarily the case, as Abi Clowes explains...

The psychology of email marketing - the importance of colour in email

2011-02-15T09:33:02+01:00

In the second of Michael’s blog series on ‘The psychology of email marketing’ Michael highlights what different colours mean to people, unearthing what are perhaps a few surprises along the way…

Maria answers your SMS marketing questions

2011-02-09T11:50:22+01:00

In this webinar Pure360's Maria Khoury ran through an introduction to SMS marketing. From examples of who can use SMS marketing, case studies of successful SMS marketing campaigns and why SMS marketing should be an integral part of any marketing mix. In this blog you can find the Q&As that followed the session...

The psychology of email marketing - an introduction

2011-02-07T11:56:32+01:00

In the next few weeks Prof Bairstow will treating us to an enlightening series of blogs relating to the psychology of email marketing. Within this unmissable series Prof Bairstow will give marketers an insight into how to add additional, subtle meaning to messages in order to make them as enticing as possible to recipients.

Here’s a bit more about where this idea came from and what you can expect, it’s over to the Professor…

Thinking out of the box for our email newsletter themes

2011-01-28T16:24:31+01:00

This month the marketing team at Pure360 have been putting some thought into what theme we should apply to our next email newsletter. We want to go beyond usual themes and what people expect. In this blog Abi Clowes explains what we decided to do...

Amazon enters the ESP space - and why we aren't worried!

2011-01-26T10:50:53+01:00

The news broke yesterday that Amazon is launching its SES (simple Email service), this has caused a ripple through the ESP space according to the Magill report.

A problem shared...help from the friendly Pure360 Customer Services team - Part 3

2011-01-24T11:30:56+01:00

A problem shared is a problem halved so they say and friendly Customer Services Account Manager Sam Wright has set to work answering some of your most commonly asked email marketing questions.

Is it a good idea use animation in emails? Find out in the latest Customer Services Q&A blog, here's Part 3

Pure360 relaunch SMS marketing software with integrated SMS interact

2011-01-19T09:47:52+01:00

This month Pure360 is proud to announce the launch of its SMS marketing software...

Happy 65th Birthday Professor Bairstow

2011-01-14T15:35:29+01:00

Pure360’s Professor Bairstow, fondly known as Michael in the Pure360 office, is passionate about all things email marketing. As yesterday was Michael’s 65th birthday we wanted to mark the contribution he has made to improving marketers’ email marketing knowledge with a celebratory blog.

What happens when the fire goes out? - changing email marketing companies

2011-01-14T12:16:06+01:00

In this blog Senior Business Development Manager, Lucy Wilsdon, explores the steps to take if you have fallen out of love with your email marketing provider. You may have been with your chosen email marketing company for 6 months, or you may have been with them for 6 years. Either way, just like any relationship, the spark may have gone out.

How do we use SMS marketing?

2011-01-07T17:43:50+01:00

In 2010 SMS was the most used application on a mobile phone; a whopping 30% above the closest rival. Unsurprisingly savvy marketers at companies such as Orange, Southern Trains and The AA have already begun using SMS marketing to reap the benefits. In this blog marketing mastermind, Abi Clowes, takes a look at how businesses are using SMS to target customers.

SMS marketing - what you need to know, in layman's terms

2011-01-07T17:42:17+01:00

When it comes to SMS marketing you need to ensure you are abiding by the law - sounds scary, but it's not. In this blog James Dempster runs you through all you need to know so you can make sure you're getting it right.

Why do big image emails get through?

2011-01-04T14:11:29+01:00

Recently the Pure360 Twitter account received a tweet questioning an email that they had received. The email had just one image and had been sent to thousands, so why wasn’t it marked as spam? Email marketing guru, Andy Thorpe, explains in this blog.

Download our email marketing infographics

2010-12-23T12:34:59+01:00

We've taken some of our most popular email marketing advice and put them into simple infographics that you can cut out and keep or use in your presentations and documentation...

Enjoy!

Ten top qualification questions for resellers

2010-12-22T15:26:02+01:00

If you’re reselling or thinking about reselling email marketing or SMS solutions, experienced Sales Manager Russell Flawn, offers his top tips for how to best qualify your clients so you can offer them the best fit solution.

Using online marketing to aid in-house research

2010-12-22T11:12:58+01:00

Pure360's in house Research Assistant, Liv Korssell, is always on the lookout for developments and trends in email marketing. In this blog she talks us through what she gets up to and explains how this type of research could benefit your business.

New research offers rare insight into marketers' emailing activity in the lead up to Christmas

2010-12-21T15:23:34+01:00

New research by Pure360 reveals that email marketers are logging on at weekends in order to ensure they are getting the most out of the festive season.

Email Anatomy - Part 6 phishing and spam warnings

2010-12-21T10:36:26+01:00

In the last of Andy Thorpe’s Email Anatomy blog series he takes a look at Phishing and what it means to your emails. He also highlights common spam warnings as well as what to do, and what not to do, to avoid them.

Q and As from the Leisure industry webinar

2010-12-15T15:47:58+01:00

In this webinar Pure360's Michael Bairstow, aka Professor Bairstow ran through 3 top email marketing strategies for the Leisure industry. Michael passed on lots of useful hints and tips to help marketers, in a highly competitive sector, ensure that subscribers keep coming back for more.

View my email marketing tips series - Part 5

2010-12-13T14:25:32+01:00

In September, as part of the Scally Rally, I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I videoed some bitesize email marketing tips on location.

In Part 5, the last in the Scally series, I talk about landing pages, data capture and the impact of weather on email marketing campaigns - take a look as I rather aptly get drenched in Venice.

Email Anatomy - Part 5 testing and rendering

2010-12-13T14:23:53+01:00

Over the past few blogs in Pure360’s Email Anatomy series Andy Thorpe has explored subject lines, from names, and content of an email. So if you think your email is ready to go you need to make sure you test test test! Here are Andy’s pointers on testing and rendering in Part 5 of the series.

Maria's Christmas retail email marketing message

2010-12-13T14:22:39+01:00

In this Christmas blog trainer to the email marketing stars, Maria Khoury, takes a look at what retailers can do to get the most out of their cyber stores this festive season. Remember, whether buying online or walking into a store, customers will always come back to a company that recognises their needs...

Email Anatomy - Part 4 content and footer

2010-12-07T10:45:14+01:00

Here’s Part 4 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes a looks at footers and the all important content of an email. He talks about legal stuff as well, it's essential stuff.

Taking advantage of the snow for your email marketing campaigns

2010-12-03T15:02:56+01:00

This winter the snow has come early but how can email marketers take advantage and use the weather to make email marketing campaigns even more successful? Pure360's Marketing Exec Hannah Ward gives us her thoughts...

View my email marketing tips series - Part 4

2010-12-03T14:18:55+01:00

In Part 4 I talk about taking advantage of world and industry events in your email campaigns, segmenting your data and how being second best is actually OK. Tip 18 was filmed at the top of the Italian Alps - check out the stunning scenery.

Email Anatomy - Part 3 banner and header

2010-11-30T12:22:19+01:00

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself. Here’s Part 3 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes a look at Banners and Headers of an email.

Q and As from the Travel and Tourism campaigns webinar

2010-11-24T14:32:36+01:00

In this webinar Marketing mastermind, Abi Clowes ran the top 3 strategies for email marketing campaigns for the Travel and Tourism sector. She passed on lots of useful hints and tips about what you can do to ensure holiday makers are really enjoying their experience with you to ensure they keep coming back for more.

In case you missed out on the webinar the Q and As from the session are right here.

View my email marketing tips series - Part 3

2010-11-24T09:48:17+01:00

Check out Part 3, filmed primarily in Italy, this set of videos sees me talk testing, trust earning text and spelling. They also see me taking a dip in the freezing waters of Lake Como to film a tip about why it's important to keep your emails short. It's definitely worth a look.

Email Anatomy - Part 2 from name, preview pane appearance and pre-headers

2010-11-23T11:40:14+01:00

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself. Here’s Part 2 in Pure360’s ‘Email Anatomy’ series, where Andy Thorpe takes you through the from name, reviewing the preview pane appearance and pre-headers.

View my email marketing tips series - Part 2

2010-11-18T14:33:01+01:00

Back in September I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I videoed some email marketing tips for your viewing pleasure.

Here's Part 2 filmed in various locations, including a Parachuting Centre in France. I cover queueing in ISPs, being prepared, successful subject lines, and experimentation amongst other things.

A problem shared...help from the friendly Pure360 Customer Services team - Part 2

2010-11-18T14:30:15+01:00

A problem shared is a problem halved so they say and friendly Customer Services Account Manager Jade has once again set to work answering some of your most commonly asked email marketing questions.

What is the need for a plain text and HTML version? Find out in Jade’s latest blog, here’s Part 2.

Email Anatomy - Part 1 subject lines

2010-11-18T14:13:31+01:00

There’s a lot to think about when building an email; preview panes, headers, footers and of course the content itself. That’s why email marketing guru, Andy Thorpe, has dissected the email marketing campaign process, and in a series of blogs we have aptly named ‘Email Anatomy,’ he will take you through every step with definitions of all the key terms from the beginning to the end of the process. He also gives some useful hints and tips along the way. Here’s Part 1, it’s on subject lines.

Facebook vs Google, AOL, Yahoo and everyone else

2010-11-15T14:29:37+01:00

What are the possible connotations for Google's Gmail, Google Docs, Google search and other search engines such as Yahoo, AOL & MSN if Facebook launches Email, Search and Docs? Andy Thorpe investigates...

Facebook 'Project Titan' and Email Marketing

2010-11-15T12:23:43+01:00

According to just about all of the major media sources, Facebook intends to launch it's own fully featured email client as part of the Web 2.0 Summit later today, Monday 15th of November. Facebook calls it 'Project Titan.' Andy Thorpe takes a look at the possible connotations for Email Marketing.

Pure360 attend World Travel Market - see the presentation

2010-11-12T12:34:31+01:00

Last week Pure360 had a stand at World Travel Market for the first time. WTM is the premier global event for the travel industry, attracting over 24,000 visitors in four days. Here's how we got on as well as a downloadable version of the '10 Things you can do today to improve your email marketing results' presentation.

View my email marketing tips series - Part 1

2010-11-05T09:54:29+01:00

Back in September I travelled with four members of the Pure360 gang on a 1,500 mile trip across Europe. Along the way I recorded some email marketing tips for your viewing pleasure. Here is Part 1...

New ASA online legislation and how it could affect your business

2010-11-01T15:04:37+01:00

With the news that from early next year the Advertising Standards Authority (ASA) will have the power to categorise all online content as potential advertising, James Dempster takes a look at what this means to you and how it could affect your business.

A problem shared...help from the friendly Pure360 Customer Services team - Part 1

2010-10-25T09:25:19+01:00

A problem shared is a problem halved so they say and this month friendly Customer Services Account Manager Jade has set to work answering some of you most commonly asked email marketing questions.

What’s the difference between a hard bounce and a soft bounce? Find out in Jade’s blog, here’s Part 1.

Q and As from the Get ready for Christmas campaigns webinar

2010-10-21T10:49:17+01:00

In this webinar trainer to the stars, Maria, ran through through key timings and when to send your Christmas messages, data capture and how you can keep subscribers clicking well into the New Year, as well as lots of other useful hints and tips.

In case you missed out on the webinar the Q and As from the session are right here.

PureResponse v7.0 has landed

2010-10-19T11:21:54+01:00

At the beginning of October Pure360 launched its sparkly new software PureResponse v7.0. In this blog Online Marketing Executive, Christian Ryan, shares his (completely unbiased) user experiences of v7.0 and the difference it has made to Pure360’s own email marketing campaigns.

Email marketing and the law

2010-10-14T16:55:34+01:00

The slow reaction by some email marketers to changes in legislation at the beginning of the year highlighted a lack of awareness within the industry regarding the law.

The law is the law, there is no choice, as email marketers you have to abide by it. In this blog Andy Thorpe identifies some of the key issues as well as tips for best practice that you should be aware of in order to stay the right side of the law, avoiding the chance of a hefty fine.

Zoopla appoints Pure360 to drive intelligent email marketing

2010-10-12T15:15:14+01:00

Pure360 is delighted to announce that Zoopla.co.uk has appointed us to take care of its email marketing needs.

Pure360 launch highly anticipated version 7.0 of their PureResponse Email & SMS software

2010-10-12T15:05:19+01:00

After listening carefully to your feedback we've made your PureResponse email marketing software even better to use and the nicest place to be for campaign management, last week launched Version 7...

ECMOD and key takeaways on 'How to increase your email marketing conversions'

2010-10-12T13:03:04+01:00

Last week we took part in the ECMOD's 20th Anniversary show at Earl's Court, London. Here's a bit about what we saw, who was there and some key takeaways from Marc's presentation on 'How to increase your email marketing conversions.'

The value of your email marketing list is decided by the opt-in experience

2010-10-12T11:38:12+01:00

It is important to have a sign-up form on every part of your website, so you can build your list as easily as possible, but it is not the only way onto a list. In this blog email marketing guru Andy Thorpe considers the problems marketers may encounter when building a list, as well as what you can do to solve them.

Health and Leisure Email Marketing Review

2010-09-30T16:16:03+01:00

During a time when many industries are being affected by the economic downturn - the Health and Leisure industry seems to be bucking a trend with the consumer focus on getting/staying fit and healthy ranking high on their list of priorities.

In this comprehensive review Abi Clowes takes a look at what some of the industry giants are doing right... and what they could be doing better.

Using your email marketing to educate and motivate fitness club members

2010-09-30T11:21:57+01:00

Pure360' self proclaimed gym junky and resident Research Assistant Liv Korssell offers some useful tips to health and fitness clubs about how they can give members what they really want both at the gym and in communications.

Pure360 attend first ever UXBrighton Conference

2010-09-20T12:09:35+01:00

On Monday 13th of September, the Pure360 development team attended the first ever UXBrighton Conference held at the Sallis Benney Theatre. In this blog Pure developer Lars tells us a little bit about their day.

Open your arms with a welcome programme

2010-09-13T16:25:38+01:00

Sending a welcome email? Many great marketers fall down on their email marketing by not managing their recipient’s expectations correctly from the moment they hand over their details. So here's some pointers from Pure360's marketing mastermind Abi Clowes about how to open your arms... in the best possible way!

Is it a waiting game on the Google Instant effect?

2010-09-10T10:46:04+01:00

Google Instant has already got search professionals in a flutter but what are the connotations surrounding the advent of Google Instant? One thing’s for sure, there are more questions than answers at the moment. In this blog Pure360’s online marketing guru, Christian Ryan, highlights a selection of possible impacts from a search marketing perspective.

Online Copy Writing: Digestible Takeaways from Email Radio

2010-09-10T10:13:28+01:00

Email Radio is 1 hour radio show from the awesome guys at the Email Guide. This week the subject was Online Copy Writing. In this blog Andy Thorpe gives a summary of key takeaways.

Gmail Priority Inbox encourages Digital Rapport in Email Marketing

2010-08-31T15:36:27+01:00

We've been talking about things like preference centres being rapport building because it gives control to the recipient, well now Gmail has announced the beta launch of 'Priority Inbox' a new feature which gives more control within the inbox itself. Andy Thorpe takes a look at this new feature and what it means for email marketers.

Capture that data

2010-08-18T09:27:07+01:00

In this blog I share my thoughts on data capture and how it’s the simple things that can really make a difference.

Pure360 reveals statistics on how weather effects can influence email marketing campaigns

2010-08-17T13:52:05+01:00

Check out some of the results from our latest study on how weather affects email marketing as we reveal that sunny weather can double effectiveness of campaigns.

The research has revealed that marketers should consider weather patterns when executing email campaigns, as purchasing power is undeniably linked to the colour of the clouds overhead...

Charity Adoption Email Marketing Strategy

2010-08-17T09:09:50+01:00

In this blog I’m drawing on my own experiences with the popular ‘Sponsor a child’ or ‘Sponsor an animal’ charity campaigns so I can highlight why email marketing is key to the success of such charity campaigns both now and in the future.

Q and As from the Online Retail Strategy Webinar

2010-08-12T09:58:22+01:00

In the second in our webinar series trainer to the stars, Maria, ran through proven strategies such as welcome programmes, collecting data and retargeting campaigns, that you can implement easily with examples of hem put into practice.

In case you missed out on the webinar the Q and As from the session are right here.

Roundup of July statistics on email marketing, we love a good stat!

2010-08-09T10:07:22+01:00

OK, so as an email marketing company there’s no denying it, we’re always obsessed with stats related to the work we do on a day-to-day basis, it certainly helps our own activity...

Managing subscriptions: Key to successful charity email marketing: Part 2

2010-08-06T14:48:42+01:00

In the first part of this series I looked at getting your content out there and how frequently supporters should and could be contacted. In Part 2 you can take a look at my tips for ensuring you email people with relevant information that they want to receive and I will also be taking a look at using a preference centre to manage subscriptions.

Content and control: Key to successful charity email marketing: Part 1

2010-08-05T15:56:58+01:00

In the first part of his two part series on successful charity email marketing, Andy Thorpe looks at the best way to use email to convert interested parties into a loyal fanbase with content and control (or the giving up of it).

July’s email marketing tips: the best content from around the web

2010-08-04T14:09:06+01:00

I've been scouring the internet for the freshest news, views and tidbits for our monthly review of email marketing tips...

Thumbs up to happy, engaged email marketing subscribers

2010-08-03T15:11:12+01:00

Most people who have Facebook accounts will be familiar with the thumbs up and thumbs down method of rating content. Why not use this in your email marketing? I quickly run through how you can apply this to your email campaigns...

Talking about the weather (ok, & email marketing research) with the BBC

2010-07-26T12:36:48+01:00

Digital marketers in an analogue world… I talked about this, and the weather - with the BBC. Our recently launched research on whether the weather effects email marketing campaigns was picked up by the BBC and they asked me (as the email marketing product man) to say a few words on their business programme hosted on BBC Radio Scotland.

Email marketing company wants your old banger

2010-07-20T17:04:25+01:00

Our latest adventure to raise money for charity will see Pure360 challengers travel 1000 miles across Europe's most challenging roads in a banger worth £100, but we need help finding the cars...

Pure360 study into the weather effects on email marketing results

2010-07-20T16:09:34+01:00

Our new research has revealed that marketers should consider weather patterns when executing email campaigns.

The research analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer.

Effective Email Marketing for Small Businesses

2010-07-20T16:06:47+01:00

Abi Clowes takes a look at how effective email marketing can benefit small businesses during times of financial uncertainty.

Email Marketing Tips - No.5: Maximizer Software

2010-07-20T16:05:05+01:00

Welcome back to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’m going to be looking at Maximizer Software efforts.

Zen Desk - Making your support experience better

2010-07-20T16:03:22+01:00

As one of our valued customers you will already know that we not only try to support any queries or problems you might have but also add value to you each time too. In order to make the process even easier, we have now implemented a new ticketing system, the Zendesk, which you can access from within your account.

Tips for Effective Email Marketing Templates & Designs

2010-07-14T13:32:32+01:00

Andy Thorpe, one of our resident email marketing gurus, outlines his top tips for effective email marketing templates and designs that you can incorporate into your next campaign...

Email marketing takeaways from Litmus study

2010-07-09T11:58:38+01:00

This is the first in what I hope will be an occasional series where I will be trawling email marketing blogs, newsletter and emails, extracting information snippets and then commenting on their meaning for the email marketer. Today I'm looking at what email marketing takeaways I found from a recent Litmus study...

What a response to the Pure360 customer survey!

2010-07-07T12:37:40+01:00

Thanks to all of our customers who took part in the customer survey last month. Lucky Bridie from Analysys Mason was our Ipad winner and kindly sent over some pics of her newest Apple toy...

June's best email marketing content from the Web

2010-07-07T11:29:36+01:00

Abi rounds up of some the best email marketing and email marketing solutions content that we’ve found on the web, and present it for your viewing...

Pure360's Analytics Email Marketing Tools Now Featured on Google's Analytics App Gallery

2010-07-01T12:36:05+01:00

The integrated Google Analytics functionality for Pure360’s PureResponse email marketing system is now featured on Google’s recently-launched Analytics App Gallery, showcasing “applications that extend Google Analytics in new and exciting ways.”

Email Marketing Tips - No 4: Rentokil

2010-06-23T10:23:49+01:00

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s B2B “flood response” email.

DMA Email Customer Lifecycle: Engagement and Retention

2010-06-23T10:22:44+01:00

Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time was on Engagement and Customer Retention Strategies. The sun was shining as we all piled into The Wallace Space in Euston to discover a fantastic turn out, with the venue and accompanying breakfast matching the weather – glorious!

The Guide to B2B Email Marketing Strategy

2010-06-21T17:13:39+01:00

In this guide email marketing expert and trainer Maria Khoury will take you through three of the most successful strategies that you can implement, without trouble, to improve your B2B email marketing activities.

DMA Email Masterclass - Engagement and Retention

2010-06-17T12:35:04+01:00

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the third seminar on Engagement and Retention.

Pure360's Email Marketing Tips: Apple's Email Marketing deconstructed

2010-06-15T10:16:23+01:00

Continuing with my email marketing reviews, I take a look at Apple's email marketing - now I love Apple and my iPhone but the best email marketing ever? I don't think so. Check out my short video and see if you agree...

The B2B Email Marketing Strategy Webinar Q&As

2010-06-14T10:43:03+01:00

There were lots of questions at our B2B Email Marketing Strategy Webinar last week and I'd like to share the answers with you as there were some goodies in there...

Email Marketing Review: DMA Email Lifecycle & ECommerce Expo North

2010-06-08T15:26:27+01:00

The Pure360 team was up in Manchester last week on a bit of an email marketing solutions tour, taking in two fantastic events: the DMA Email Customer Lifecycle seminar series and ECommerce Expo North. Here’s our big post-trip review, featuring all the sights and sounds of our time up north.

DMA email marketing masterclass - Manchester

2010-06-08T14:29:37+01:00

Do you want to learn more about list growth, conversion, engagement and retention and winback? Then check out the presentations from the Manchester 'DMA Email Customer Lifecycle series' which covered all four of these topics.

Increase your email marketing conversions today

2010-05-28T17:53:00+01:00

How can you increase your email marketing conversions?

As featured at Ecommerce Expo North - Marc shares proven techniques you can implement today to increase your email campaign conversions. Discover the benefits of segmentation and retargeting, including what you should be doing post click and even after the conversion to engage with the recipient.

Ecommerce up North – Can they stand up to the South?

2010-05-24T16:18:52+01:00

As we’re visiting Manchester this week to join hundreds of online retailers at Ecommerce Expo North – I was interested to see how they stacked up against the South in terms of their email marketing.

Email Marketing Tips - No 3: Pareto

2010-05-21T17:38:52+01:00

Getting your email design right will have a massive impact on the success of your campaigns, so often I get an email which has a great subject line but when I look at the content I struggle to decipher what to do next.

Outlook 2010, Webmail in browsers, iPhones… Any email marketers got a headache yet?

2010-05-21T17:18:08+01:00

Whether you are responsible for deploying email marketing campaigns directly, designing for email, or both – you’ll have likely learned the hard way that ‘progress‘ in email technology and standards has been far from flowers and birdsong for email marketers.

Pure360 Webinar helps businesses discover Three Top B2B Email Marketing Strategies

2010-05-21T10:52:05+01:00

Email marketing company Pure360 has announced a new series of free webinars, beginning with a guide to the top 3 B2B email marketing strategies that businesses can employ to help create referral business through email marketing campaigns

New Pure360 Email Marketing Analytics tool gets the most from your Mail Outs

2010-05-21T10:43:18+01:00

Email marketing company Pure360 has launched simple new Google Analytics report integration for their industry-leading PureResponse email marketing software.

Internet World 2010 Digital Marketing Conference Round-up

2010-05-10T17:46:54+01:00

Another year, another Internet World conference - and Pure360 were right there in the thick of it, taking our email marketing solutions to the attendees of Internet World 2010. This year saw higher temperatures, more expensive catering facilities and more scantily clad booth-girls than ever before.

The Pure360 email marketing tips go visual

2010-05-10T14:57:35+01:00

Take one team of experts, throw in some email marketing tips and capture it on a big video recorder - what do you get? The birth of visual Pure360 email marketing tips and demands for separate trailers. Check it out...

A stranded marketer’s volcanic ash cloud experience – email fail

2010-04-28T16:03:28+01:00

You would think that a crisis like the the recent volcanic ash cloud would show us how efficient large companies like the airlines are. Not a chance. Read on for my experience of how they really dealt with their customer communications and a few lessons that i think they could learn to improve their email marketing...

Email Marketing Tips - No 2: r-cubed

2010-04-21T17:00:58+01:00

Personalisation is often cited by email marketing experts as the ‘panacea’ of email marketing solutions, and being the incredible email marketer that you are, you’ll want to follow this fabulous advice.

The ideal way is to capture as many fields as you possibly can - but then what can you do with them? Let’s avoid email marketing clichés for a minute, please!

5 Email marketing strategies that were right there under your nose

2010-04-21T09:22:45+01:00

Maria Khoury, training guru at Pure360, provides five awesome email marketing strategies you can implement today.

Optimise your email marketing with double optin

2010-04-16T11:52:00+01:00

Why should you be using double optin for your email marketing communications?

When people optin, what they have done is give you a valuable piece of information. You’ll want the optin process to be first stage in a long a fruitful relationship; you can ensure this by implementing double optin.

Email Marketing and Google Analytics. Let’s all just get along

2010-04-06T15:36:47+01:00

I doubt many (sane) individuals would argue with my saying that both email marketing services and web analytic packages - such as Google Analytics - are valuable and proven tools for any business looking to drive and measure web traffic.

Yet it's not always happy families between these two trusty allies of the marketer...

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-18T12:50:35+01:00

Amazon’s on-site data tracking system logs and processes everything you do on its web properties to ensure that you receive the most relevant and targeted product recommendations each time you visit the site.

But can they do the same thing with customer emails?

How did we double our email marketing results?

2010-03-15T14:29:26+01:00

Ok so I’ve had a sticky note on my pc for over two weeks now, reminding me to share some awesome results we got in an email marketing campaign by making a couple of really simple tweaks.

So here it is finally. The headphones are plugged in and I’m going to get this done...

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-11T17:23:03+01:00

Do you want to email like Amazon or better?

For many people Amazon is the be all and end all of customised content. They track everything you do and everything everyone else does, to make sure you get the products you are most likely to buy, in front of you when you visit the site. This is fantastic, the level of data mining in place here is awesome but can they do it with email? Currently the answer... looks to be no!

Email Marketing Tips - No. 1: The Observer

2010-03-10T17:43:52+01:00

Welcome to the first in our new Email Marketing Tips series - in which I’ll be looking at some of the many different mailouts we receive on a daily basis and giving my thoughts on how they could be spruced up a bit.

First up: why oh why can’t the “big guys” get it right?

DMA Email Masterclass - Conversion

2010-03-05T17:18:42+01:00

Here are the presentations available to download from the second seminar on Conversion.

When hype bites back...A tale of the iPad, Obama and communities

2010-02-12T17:38:17+01:00

There have been two occasions in the last year in which the Pure360 office saw so many of us being brought together by a phenomenon, causing a few peoples' monitors to gain a magnetic quality, as murmurs and hushes fought it out for audio supremacy as those nearby are drawn into attentive groups by the buzz...

Yep. I'm talking about the live-streamed event.

Would your email pass a checkup?

2010-02-12T10:45:13+01:00

Do you want to improve your email marketing? Take some time to analyse your email design, making what seems small changes could make a massive difference to the effectiveness of your campaigns. Here's an analysis of one of HSJ's emails...

10 Things you can do today to Improve your Email Marketing

2010-01-29T14:54:19+01:00

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

The Marketer's Guide to Email Design

2010-01-15T16:24:01+01:00

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

Email Marketing Trends coming out of 2009

2010-01-15T15:25:53+01:00

2009 was a good year for email marketing, we came through the recession with little casualties, in fact we found that more marketers than ever are turning to email marketing because of its great ROI and flexibility. Here are some nuggets we took from reviewing 2009 email marketing usage:

If you can't beat a resolution, write your own

2010-01-14T15:48:33+01:00

In the wave of trends and resolutions that have crossed my path so far this year, from email marketing to fashion disasters, I've picked my favourites to share with you. I hope you enjoy...

Hold on. Is this music to your ears?

2010-01-07T16:19:27+01:00

Calling all ears. We commissioned an original track to make callers time on hold to us as lovely as possible, but did we get it right?

The Perfect Christmas Cake Instructions?!

2009-12-23T11:21:44+01:00

So it's very nearly Christmas and in that faith here is a non-email related blog which should make you giggle. I can certainly relate to the process...

How Online Retailers can get through New Years sales on top

2009-12-22T12:21:57+01:00

Check out these top ten tips to get through the New Year's sales period on top.

Creative Guidelines for Emails

2009-12-07T16:14:04+01:00

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to.

Laundry, man-drawers and Automations

2009-12-07T11:44:00+01:00

Advanced email marketing tool usability and washing machines. More in common than you'd think

Spammers vs The spam filter

2009-11-20T13:09:01+01:00

Since the beginning of email, as we know it, spam filters and spammers have been battling it out to gain control over our inboxes.

The fight was on.

DMA Email Masterclass - List Growth

2009-11-19T14:13:36+01:00

Here are the presentations available to download from the first seminar on List Growth.

Guide to Email Marketing Timing

2009-11-12T10:29:14+01:00

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

What can email marketing learn from social media?

2009-11-11T12:37:02+01:00

You’re likely to have seen our Blog on ‘How can you use email to increase your brand presence on social networking sites’, now we want to flip that and explore what email can learn from social media channels.

Research has shown us that the best time of day to send an email is not what expected

2009-10-23T17:19:47+01:00

New research by email marketing provider Pure360 reveals that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

Pure360 analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

What does your email REALLY look like in the inbox?

2009-10-19T10:26:06+01:00

Commonly marketers and designers are finding that their emails aren't looking the same in the inbox as they did when they were sent. Why is this?

Are you a traffic waster?

2009-10-16T10:44:17+01:00

If you are like most marketers you spend a lot of time "driving traffic" with your online marketing, you review your ad words regularly, talk to your agency about SEO, put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.

You manage to increase traffic by the required 20% what next?

How to use email to increase presence on social networks

2009-10-16T10:27:54+01:00

When I first threw the term ‘social media’ at the Commercial Director of Pure360, I didn’t expect him to open his arms wide and welcome it into my online marketing plan without a certain amount of justification. I was right, he batted the words ‘lead gen’ right back at me and so our debate began.

Could 'opt outs' be damaging your reputation?

2009-10-15T13:04:10+01:00

An 'opt-out' is an opt-out. The recipient just clicks on the link, your email marketing software handles it, end of story ...right? Not necessarily.

The Email Marketing Checklist

2009-10-15T12:07:41+01:00

Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.

How to Use Email Marketing to Profile your Customers

2009-10-15T12:04:24+01:00

In this article we provide insight into using email marketing to build an accurate profile of your customers.

A 3 Step Guide to Improving Email Marketing Deliverability

2009-10-15T11:59:04+01:00

Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier's key tips for getting to the inbox.

Email HTML - what's possible, what's not

2009-10-15T11:55:38+01:00

This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.

How Do You Earn Recipient Trust?

2009-10-15T11:51:03+01:00

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'.

Birth of the Dialogue: Email Marketing Whitepaper

2009-10-15T11:36:27+01:00

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?

Pure360 Complete CARE Challenge

2009-09-14T17:05:09+01:00

The Pure360 team have completed the CARE adventure Challenge, raising over £2,600 for CARE International!

Adam Bambrough answers The Marketer's email marketing questions

2009-08-13T16:44:02+01:00

Our product & experience guru Adam Bambrough was interviewed by The Marketer on all things email marketing, here's how it went...

Pure360 speak out at ad:tech

2009-07-15T21:16:46+01:00

Pure360 presented a seminar in the Email Marketing Theatre entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’.

Pure360 Continues to Grow Senior Management

2009-07-07T21:24:31+01:00

Email marketing solutions provider Pure360 is continuing its expansion plans with four senior appointments, including new Chairman Harry Meikle and Marketing Manager Abi Clowes.

Email Campaigns Help Brighton Festival Achieve Record Online Bookings in 2009

2009-07-07T10:15:39+01:00

The 43rd Annual Brighton Festival saw record levels of online bookings and attendance in 2009, following an ongoing campaign with email marketing solutions provider Pure360.

Email Marketing Specialist Pure360 Launches Social Share

2009-06-07T10:25:23+01:00

Email marketing specialist Pure360 has released Social Share, the latest addition to their powerful email sending and tracking platform, PureResponse.

Pure360 Only ESP to Make the Top 50

2009-05-13T10:28:43+01:00

GP Bullhound today announced the 2009 Media Momentum Top 50, a rundown of the fastest growing digital media companies in Europe. Pure360 are listed as number 18, the only ESP in the top 50.

AOP Welcomes email marketing solutions provider Pure360

2009-05-07T10:32:36+01:00

Email marketing solutions provider Pure360 has joined the Association of Online Publishers as an associate member.

Paramount Grow Online Bookings By 150% with Email Marketing Campaign

2009-04-07T10:34:58+01:00

Paramount Restaurant Group has seen online bookings grow by 150% over the last three months across its six restaurant brands following an ongoing email voucher campaign with Pure360.